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SAW were often critisized (and they are still critisized today) for their music. In my eyes it seems to be a problem to have many hits. So let me ask a question: Why should a record in Top10 Hits be an indicator for a bad production team?? Can anyone answer me that?? Certainly not!
In Germany we have the problem that with the middle 90s there were more and more german productions entering the charts and, with a few exceptions, that’s all – excuse me – bullshit.
Imagine a Hip Hop song with german lyrics?! Horrable, but we have such songs still in the Top10 here in Germany. It sounds so bad! Don’t missunderstand me, everyone has his own musical favour and it’s good how it is but to speak with a Coldcut record-sleeve of the 80s. “Sorry, but this just isn’t music!”
I try to write and produce a few little songs for myself at home with my Yamaha-synthesizer and my computer and not one song is already finished yet. So I ask myself how many hours per day at work in the studio are necessary to write and produce such an amount of hits like Stock-Aitken-Waterman did?
Have you ever thought about this? In the 80s I believed with the best equipment you can produce a good song in a few hours. (Of course I believed it because SAW particulary did it). In the morning you write the song and the lyrics, at noon you have lunch with Rick Astley. After a hour of sleep you play the hole song down on the keyboard, add a drum-machine and than you record it. So you have enough time left to take the 5 o’clock tea together with Kylie, showing her the lyrics. After that you record her and the background vocals. At least the hole record is ready at 8 o’clock in the evening so that you can go out and watch for new talents in the club.
That would be nice, isn’t it? But it just isn’t reality. It’s hard work, day after day, that’s for sure and from my own little productions, also my Megamixes, I know that you are never ready with a production. There are always parts on a song which you can make better or try to put a further new sounds to it. That’s why I set myself a deadline where I say: “Now it’s ready! Now or never!” It would be interesting for me to know how SAW did this with their productions. Probably they must have had a deadline every 2nd day!
To come to an end there’s left to say that in the moment we have great comebacks of Rick Astley and Kylie Minogue and with this their old songs from the 80s are more often played on the radio. There could be a chance that the sound of Stock-Aitken-Waterman will come back one day not far away but one thing is a matter of fact:
Stock-Aitken-Waterman are still the most successful music-producers in the world and I see no one in the moment who can take their place!
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