We have always been lovers of pop music - pop songs. We have srewled the pop equal dance and dance equal pop - there’s no real definition here. The Beatles were a dance band as much as anybody else.
Mike Stock - songwriter and record-producer

People are taking it to seriously what we do. We are just producing pop-music. Nothing more, nothing less. If everyone think it’s so easy to produce pop like we do, why don’t they try theirselves to make 100 Top40 hits?
Matt Aitken - songwriter and record-producer

Our Music is just entertainment - it’s disposable. You buy it, you sing it, you have a good time - and then you have to put it in your record collection and it’s only a memory. You don’t try an analyse to find out what’s happen in Nicaragua, because you never find out what’s happen in Nicaragua anywhere on a pop-record.
Pete Waterman - record-producer